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LiveMoya tapping into local communities
In South Africa, a number of growing informal settlements exist which are populated by a large number of lower income spenders. Although they are extremely financially strapped, they represent a large...
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LiveMoya joins the International Social Marketing Association (iSMA)
LiveMoya is proud to be associated with the International Social Marketing Association (iSMA), and is supporting Managing Director Claire Rademeyer, with iSMA Communications (new members).Read more......
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Spring! The season for brand discipline
The arrival of warm weather motivates us to review our eating and exercising habits, and determine what adjustments we need to make. We do this to reach any number of goals, such as being healthy,...
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Thoughts from GIBS' Brand Week
LiveMoya attended several of the sessions held during Brand Week at GIBS last week. Thoughts on two of the sessions, namely "Is There a Future for Brand Marketing in South Africa?" and "The Role of...
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Too much aspiration and not enough inspiration
If happiness is an objective for all of us, isn't it time marketers paid more attention to this in their strategies? Too many campaigns tell us that a brand will transform us into the people we want to...
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Let's give them a bone!
A recent campaign by Bobtail ticked all the boxes - it had humour, efficacy, directly reached the target market with a clear value proposition, and it couldn't have cost too much. In an environment...
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